The Demand Networks, LLC is a research, consulting, organizational and customer development firm specializing in deep and sustainable customer engagement. You can no longer engage on the level that makes a difference by developing products internally and selling them to your customers. We help you shift from "inside-out" to "outside-in" so that you resonate with what matters the most to your customers/members and reach a new level of competitiveness in your market.  This is because we offer you:

A New Basis for Growth: Where conventional strategies focus on the “hard” aspects of a business model, we will help you understand and capitalize on the real drivers of sustainable growth—people, relationships and culture. 

A Different Approach to Deep Customer Engagement through in-depth and contextual understanding of customers; a path of continuous engagement and co-development. 

An Outside-In Realignment of your core business--membership, product development, business model--with the destination your customers want to reach.

We are passionate about helping you create authentic, collaborative and value-generating relationships with your key stakeholders--customers/members, staff, partners, market influencers--and placing them at the core of your business.



See Part I As CEO of CMAA (Club Managers Association of America), Jeff Morgan was inheriting another “sleepy” association out of sync with its markets. To identify the nature and extent of the problem, Morgan had to venture outside the conventional association framework of incremental improvements within the existing model,...

"Advancing" Professions and Making a Difference What would you do if you became CEO of an association whose industry or profession was changing so quickly that it might no longer resonate with the way consumers saw the world and conducted business? Some CEOs respond by redoubling marketing and business development efforts in...

Between the idea and the reality Between the motion and  the act Falls the Shadow   (T.S Eliot, The Hollow Men) Okay, this may describe many of us but, more to the point, it describes the state of many organizations (associations included), immobilized by outdated modes of thinking and stuck in...

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  • commented 2013-11-06 21:11:10 -0500
    TY :)

New White Paper on Outside-In Engagement Engagement for Chapter Leaders Resources